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UFC and VeChain Announce Global Marketing Partnership, Will Debut at UFC 275

UFC and VeChain, a global sustainability-focused blockchain Foundation, have announced that VeChain has become the first official Layer 1 blockchain partner of UFC. In this long-term partnership, VeChain will provide the Foundation with an unprecedented level of integration into key UFC assets, ranging from live events, including broadcast features and in-arena promotion, to original content distributed through UFC’s popular digital and social channels. Through UFC’s far-reaching global footprint, VeChain will have brand visibility within an estimated 900 million TV households in 175 countries that receive UFC’s broadcasts.

A partnership of historic proportions

VeChain will receive one of the deepest integrations within premier UFC assets of any sponsor in UFC history.  First, VeChain will own UFC’s official fighter rankings titleship, “UFC Rankings Powered by VeChain”. This unique and new integration offers VeChain visibility across live broadcasts of UFC’s biggest events– its pay-per-views– as well as UFC digital and social channels.  The integration also provides VeChain with a strong association with one of the most important components of UFC matchmaking—the fighter rankings.

VeChain’s prominence at UFC’s live events will be reinforced with two additional high-visibility activations.  VeChain will have a branded presence inside UFC’s world-famous Octagon at all 42 UFC events annually and the 10-event Dana White’s Contender Series.

VeChain will also be promoted in-venue at all UFC events, highlighted by frequent, dynamic branding on UFC Fight Deck, the new pioneering LED decking displays that are positioned around the Octagon and enhance the spectacle of UFC events by incorporating lighting effects, graphics, animation, video, and more.

In addition, UFC and VeChain will collaborate on a variety of custom and original content featuring UFC talent and athletes that will be distributed across UFC’s social media channels and digital platforms, reaching nearly 200 million followers worldwide.

Among other branded activations, UFC will also provide VeChain with unique access to UFC’s state-of-the-art facilities, such as the Performance Institute and APEX, to develop once-in-a-lifetime corporate activities and events, and UFC and VeChain will partner to create VIP sweepstakes promotions for fans to attend UFC’s biggest events.

UFC athletes will also benefit, as the agreement provides for an annual Brand Ambassador fund that will offer paid marketing opportunities to participating UFC athletes.

VeChain-branded assets will debut this weekend during UFC 275, which will take place at Singapore Indoor Stadium. The event marks the first numbered UFC pay-per-view to be held in Southeast Asia and also features the region’s first UFC championship bouts, as UFC Light Heavyweight Champion Glover Teixeira will defend against former Rizin FF Light Heavyweight Champion Jiri Prochazka, and UFC Women’s Flyweight Champion Valentina Shevchenko will defend against Taila Santos.

In other action at UFC 275, two former UFC Women’s Strawweight Champions will face each other as Zhang Weili goes against Joanna Jędrzejczyk, Jack Della Maddalena will battle former M-1 Challenge Middleweight Champion  Ramazan Emeev, and more.

VeChain is a pioneer of real-world blockchain applications, with international offices in Luxembourg, Japan, China, Singapore, France, Italy, Ireland, San Marino, and the United States. Strong developmental capabilities combined with the professional compliance guidance of strategic partners PwC and DNV have seen VeChain establish partnerships with leading enterprises including Walmart, Bayer, BMW Group, BYD Auto, LVMH, and more.

Launched in 2015 as a private consortium network, the VeChain Foundation went on to develop the VeChainThor public blockchain, an EVM-compatible layer one smart contract platform adaptable to wide-ranging real-world needs. It has currently been deployed across supply chain, sustainability initiatives, carbon emission management, SDGs, the automotive sector, medicine, energy, and more.

VeChainThor’s unique two-token model ensures low and stable transaction costs while an advanced Proof-of-Authority consensus mechanism guarantees high throughput, scalability, and security with minimal energy consumption. Network performance to date has resulted in zero downtime after 3+ years of continuous operation. Other unique features include fee delegation, with users unburdened by gas fees, providing a seamless user experience.

The VeChainThor public blockchain is unique in that its technologies have been adopted commercially at both the enterprise and government levels. Their technology has the power to radically transform the global economy by greatly enhancing data transparency and security while facilitating unprecedented collaboration using ‘trustless’ data. In addition, VeChainThor is mainstreaming applications across industries ranging from sustainability, carbon management, supply chain & logistics, medicine, energy, and others.

VeChainThor’s technologies are mature and proven in commercial environments. With global blockchain mass adoption fast approaching, VeChainThor is building the foundations of the digital economy.

Twitter: @HWilliams13

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