Recovery system provider Compex has signed a multi-year agreement with UFC star Ashley Yoder. Compex produces products that increase strength, relieve pain, and enable fast recovery, and Yoder will promote their products and make special appearances. “We are thrilled that Ashley is partnering with us in representing the brand,” said Michael Mechling, U.S. Sr. Sales and Marketing Manager at Compex. “She’s been a fighter her entire life and has established herself as one of the

UFC is receiving an added promotional boost, as Carl’s Jr. has become the official burger of the MMA company. Carl’s Jr. is launching a full creative campaign across traditional and digital channels, which includes print and social media. The campaign will involve both local and national media. Later this year, Carl’s Jr. will launch a limited-edition UFC-inspired burger in celebration of this new partnership. Also, Carl’s Jr. customers will have a chance to win prizes such a

After announcing their expansion in Pennslyvania, UFC GYM, the first major brand extension of UFC, has now announced their continuing expansion in Califonia. In July they will have a grand opening celebration for their new 40,000-square-foot UFC FIT fitness facility at Westfield Oakridge (925 Blossom Hill Rd) in San Jose. “We’re ecstatic to be a part of the San Jose community and to offer our dynamic mix of premium fitness experiences under one roof to local fitness enthusias

Self-defense product maker Byrna Technologies Inc. has signed a marketing agreement with UFC Hall of Famer Tito Ortiz, a former UFC Light Heavyweight Champion and one of the original innovators of MMA. He is also a former member of the Huntington Beach City Council. Byrna is a technology company that specializes in the development, manufacture, and sale of innovative non-lethal personal security solutions. As part of the agreement, Tito Ortiz is featured in an animated video

UFC and VeChain, a global sustainability-focused blockchain Foundation, have announced that VeChain has become the first official Layer 1 blockchain partner of UFC. In this long-term partnership, VeChain will provide the Foundation with an unprecedented level of integration into key UFC assets, ranging from live events, including broadcast features and in-arena promotion, to original content distributed through UFC’s popular digital and social channels. Through UFC’s far-reac

With 160 locations opened and 1,000 additional locations currently in development globally, UFC GYM, the first major brand extension of UFC, has announced a partnership with Western Pennsylvania real estate developer and management company Piatt Companies (formerly Millcraft Investments) to develop a new 40,000-square-foot UFC GYM Pittsburgh facility. The multi-million-dollar club will be located at 236 Fifth Ave. in Downtown Pittsburgh and will be the third UFC GYM location