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Bronny James Signs A NIL Endorsement Deal With Nike

Updated: Oct 14, 2022

The star player's son is now a Nike Ambassador

Christian Petersen/Getty Images

A piece of exciting and promising news came from the basketball circle as the star basketball player Lebron James' son Bronny James secured a NIL contract with Nike. The star player's son made the headlines as fans largely welcomed the news of the new signing. Now, Lebron James' son Bronny James is officially a Nike Ambassador.

Bronny James – The Nike Ambassador

Bronny James is a senior point guard at Los Angeles's Sierra Canyon School and is a bright and exciting prospect for the future. At 18 years old, he is one of five official Nike endorsers. Other players include college stars like Iowa's Caitlin Clark and Stanford's Haley Jones and Dajuan Wagner Jr., and Judea Watkins, who are both high-school seniors.

Bronny James said that the moment meant a lot to him as Nike had been a part of the family for as long as he could remember.

Lebron James' contracts and history with the Apparel-Giant Nike

It is important to mention that Lebron James had also landed a Nike contract at the same age. Lebron was only 18 years old when Nike signed him in 2003, just before the NBA draft that saw him becoming the first pick of the season.

In 2015, Nike further strengthened its association with Lebron James through a lifetime contract that was worth $32 million annually.

Lebron James' signature lineup:

As per reports, the partnership will be used to promote the Lebron James' signature lineup by Nike. The latest shoe Lebron 20 specifically targets the younger generations and teenagers. It is understood that Bronny's involvement with Nike will be used to promote the shoe in particular.

How much money would Bronny James make?

Details about Bronny James' earnings have not been revealed. While the exact figures of the contract are unknown, it is expected that the agreement will be used to support and promote the operations of the Lebron James Family Foundation.

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